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ExtendCredit.com Blog

 

Creating New Payment Plans - Part 2

 
04-13-2011  |  By: noreply@blogger.com (Joe Simrell) |  (1) Post comment »  |  Read comments »
 
This is the fourth installment in our series, "Establishing Best Practices for Extending Credit in Today's Economy."

In our previous blog post, we discussed strategies to consider in developing your customer credit program. One of these is deciding which procedures or types of transactions to include in the program and what types of customers will be eligible for credit.

In this blog post, we will focus on the second part: deciding which types of customers will be eligible for credit.

Strategies for Assessing Credit Risk
When it comes to deciding who is eligible for extended payment terms and who is not, the decision should be based on a defined business strategy for offering credit and then on criteria that is consistently applied to all applicants.

First, let’s discuss strategies for offering credit. A properly designed credit program serves a business purpose. This may be to stimulate sales, provide a financing option to customers, or supplement an outside financing program. Within the context of the business purpose, a decision should be made regarding how much credit risk is acceptable.

For example, if the business purpose is to stimulate sales of a service, but stringent criteria are set for credit approval, the business may find a higher than desired percentage of applicants is declined. On the other hand, setting more lenient credit criteria may result in higher missed payments and bad debt situations. That said, it may be acceptable if the service is highly leveraged in terms of cost of sale, and the increased business volume generates additional profits that justify the bad debt dollar risk.

Credit risk should be assessed based on the business purpose and should be well understood prior to commencing the program. The business should develop financial models around the program to establish performance benchmarks that are monitored. Adjustments should be made along the way if performance is deviating from the benchmarks so that the business purpose is achieved as originally envisioned.

The second aspect of assessing credit risk is the consistent application of credit criterion to all applicants. This seems like a simple concept, but unfortunately, one that is often not followed. This can be avoided, by establishing clear, written credit criterion and a monitoring process to enforce policy compliance and external lending rules.

Effective Automation is Key
Automating the credit application, approval/denial process, and credit agreement stages of the payment plan process ensures consistency and can enforce best practices. Automation can go as far as to define the business rules for the credit granting process so that the approval/denial tasks are executed consistently irrespective of the individual processing the application.

One of the key aspects of the credit review and approval process is running credit and identity verifications on each applicant to obtain information regarding their credit worthiness while verifying his/her identity. An integrated, real-time service should be a required feature of any automated lending system.

Effective automation not only eliminates error-prone manual processes it can enforce lending best practices and significantly reduce the workload for existing staff. A robust, easy-to-use system provides a rich set of capabilities to maximize results even for a small business with limited staff.

In our next blog post on "Establishing Best Practices for Extending Credit in Today's Economy," we will more fully explore best practices for ensuring prompt payments.
 

Creating New Payment Plans - Part 1

 
03-01-2011  |  By: noreply@blogger.com (Joe Simrell) |  (0) Post comment »  |  Read comments »
 
This is the third in our series, "Establishing Best Practices for Extending Credit in Today's Economy".

In our previous Best Practices’ blog post, we discussed the value of developing a written plan for extending credit and formalizing the credit process. As part of developing an overall strategy behind offering credit to your customers, you should decide which procedures or types of transactions to include in the program and what types of customers will be eligible for credit.

In this blog post, we will focus on the first part: deciding which procedures or types of transactions to include in the program.

Leveraged Transactions
Leveraged transactions or procedures of all sizes are good candidates for selling on credit terms. Why? Because the fee you charge is high compared to the hard cost you incur to provide the service or procedure. Couple this with requiring a down payment and/or charging interest over the term of the payment plan, and lending risk can be minimized or eliminated, while growing the business and generating a high level of wealth creation for the owner(s).

Let’s look at an example from the dental market and also compare this to the results you obtain using outside of third-party financing.

To start, outside financing may seem attractive on the surface because the dentist gets paid immediately. If the need for immediate cash flow is critical to the dentist, an outside financing program is an option that should be considered. However, the dentist does take a discount on their fees and the lender will only approve certain patients. Also, only certain procedures are eligible for financing often at less than 100 percent financing. As a result, the dentist's revenue potential from the highly leveraged procedure is severely limited because the outside finance company dictates who gets financed and how much is covered. Considering that highly leveraged procedures are a good way to grow a practice and create wealth for the dentist, outside financing is not the best option for achieving these goals.

It's interesting that service providers, such as dentists, are willing to take, for example, a 10 percent discount on their fees which happen to be 28 percent of their profits (based on the national average overhead of 73 percent). This isn't generating wealth for the dentist rather it is reducing profits.

Using an outside finance source for a $10,000 procedure nets them $9,000. Performing three of these procedures costs the dentist $3,000 in discount fees, while netting them $27,000 in cash.

Compare that to the dentist extending his own credit and charging interest over the term of the payment plan. Patient payments over 60 months with 18 percent interest would equal $15,236. Two patients would equal $30,742, which is actually more than the dentist receives from the outside financing company for three patients. If all three patients pay off their payment plans, the dentist would receive $45,708, which is $18,708 more than he would receive from the outside finance company. If the dentist averages three procedures a month, he/she would generate approximately $225,000 in additional income compared to the 28 percent reduction in profit by using an outside finance company.

Outstanding Receivable Balances
In certain situations, extending payment terms to an outstanding receivable account often is a more effective and less expensive option than sending the account to outside collections. This is called "soft collections."

In today's economy, many people want to pay their bill, but often lack the resources to make a single large payment. Affordable monthly payments are an attractive option for these people. If sent to outside collections, the agency generally suggests a payment plan as a first option in the collections process. For this, the business pays a 25 to 35 percent collections’ fee on what is collected. If the business extends its own payment terms, it saves the collections’ fee, while still receiving payments.

For example, assuming 10 accounts each with $3,000 balances due were sent to an outside collections agency. At best the company would net between $19,500 and $22,500 of the total $30,000 outstanding. Adding to the cost, often collections agencies only collect on 40 percent of the accounts worked, which further reduces the business’s net to $7,800 to $9,000 of the $30,000 outstanding. This translates into $0.26 to $0.30 cents on the dollar being paid to the business.

Compare that to extending your own credit based on terms that your customer can afford. You have two options for approaching this opportunity: 1) run credit checks on the account owner prior to extending terms; 2) extend the same terms to everyone without credit checks. If you run credit checks on accounts prior to extending terms, the terms offered can vary based on credit risk. This would include term and interest rate charged. If the situation doesn't warrant this approach, extending terms that cover the perceived risk for the entire pool of accounts may be a simpler and better way to go.

Using our example, assume that standard terms are used that offer a 6-month term and 18 percent interest rate. If everyone pays, the business receives the full $30,000 due plus $1,595 in interest income. Comparing this to the outside collections option, the payments received from just 3 out of the 10 accounts is more than what would be received from the collections’ agency. That provides a 70 percent upside to the business that extends its own credit terms. Further, if the accounts do default, the business can still send those accounts to an outside collections agency.

Effective Automation is the Key
While extending your own credit for leveraged services and receivable balances offer enticing advantages over outside financing or collections services, trying to manage the process manually can substantially increase risk and place a large burden on existing staff. Using a software solution that automates the entire process lifecycle delivers significant benefits.

Effective automation not only eliminates error-prone manual processes it can enforce lending best practices and significantly reduce the workload for existing staff. A robust, easy-to-use system provides a rich set of capabilities to maximize results even for a small business with limited staff.

In our next blog post for "Establishing Best Practices for Extending Credit in Today's Economy," we will more fully explore best practices for deciding what types of customers are eligible for credit.
 

Getting Organized to Extend Credit

 
12-03-2010  |  By: noreply@blogger.com (Joe Simrell) |  (0) Post comment »  |  Read comments »
 
This is the second in our series, "Establishing Best Practices for Extending Credit in Today's Economy".

According to a 2008 survey conducted by GfK Roper Public Affairs and Media, when faced with a medical expense over $1,000, one out of 10 people surveyed stated that they would seek a payment plan/monthly payments from the service provider to help in paying the expense. This was before the impact of the credit crisis was really felt by the general population.

Today, one can assume, if asked the same question again, that a higher percentage of people would seek payment assistance in the form of a payment plan. If your business recognizes the need to extend credit terms to your customers, you probably also realize that it would be a good idea to have a plan in order to execute successfully and avoid unnecessary repayment risk.

There are several areas to consider when getting organized to extend credit. In this blog post, we will highlight "best practices" to assist you in successfully extending credit to your customers.

Develop a Written Plan

A plan defines the goal behind offering credit terms, a roadmap for everyone to follow in executing the plan, as well as the metrics to measure its success. Putting it down on paper forces you to really think about what is involved, offers you the ability to get valuable feedback before implementing, and the ability to share it with everyone on your team. This ensure that it is properly executed.

Understand Lending and Privacy Compliance Requirements

Extending credit terms is lending and is, therefore, subject to a number of state and federal consumer lending and privacy laws and regulations. It is a best practice to seek out professional advice to understand your role and obligation regarding these laws and regulations. Topics to cover include collecting and handling personal information from applicants, making credit decisions, using a credit agreement, collecting payments, handling missed payments, and use of outside collections services.

There is a lifecycle to extending credit with many steps along the way. Minimizing risk associated with compliance, while at the same time ensuring a positive experience for your customers, requires some planning across the entire lifecycle. Automation across the entire lifecycle can greatly simplify compliance and dramatically reduce the overall risks involved extending credit successfully.

Formalize Credit Processes

Formalizing the various processes involved in extending credit aids in compliance, ensures that credit criteria are applied consistently for all applicants, and creates written documentation needed to process and enforce the credit agreement with the borrower. Specific areas to consider include the application process, the credit application and credit agreement forms, borrower communications, document retention and record storage polices, credit evaluation and approval, missed payment policies, and default resolution. Automation and written guidelines for staff to follow are best practices to achieve these objectives.

Effective Automation is the Key

When you hear or read stories about businesses that have had negative experiences with extending credit to their customers, it is often because they weren't organized and didn't apply best practices to the overall process. Unfortunately, even in cases where good procedures and policies are defined, execution using manual processes often proves time-consuming and error-prone. When staff turnover is factored into the equation consistently, applying best practices to extending credit becomes more difficult.

Effective automation of the ENTIRE lifecycle is the key to success. Supported by written policies and procedures it greatly reduces risk by simplifying compliance, enforcing best practices, eliminating manual processes, enforcing consistency, and providing business intelligence at every stage of the lifecycle and across all credit accounts. Effective automation makes it possible for even small businesses with limited staff to be highly successful extending credit to their customers.

In our next blog post for "Establishing Best Practices for Extending Credit in Today's Economy," we will explore best practices for creating new payment plans in more detail.
 

The Need for Extending Credit is More Important Than Ever

 
10-31-2010  |  By: noreply@blogger.com (Joe Simrell) |  (0) Post comment »  |  Read comments »
 
This is the first in our series, "Establishing Best Practices for Extending Credit in Today's Economy".

Successful businesses in elective healthcare, dental care, and veterinary services use customer financing to maintain and grow their sales. Like accepting different forms of payment, such as credit cards, extending credit is becoming more popular as another method to help close a sale, while enabling customers to financially secure services they would otherwise not be able to afford.

Unfortunately, given the current tighter credit standards and the increase in consumers with FICO scores under 650, access to consumer financing has become significantly limited making the financing that is available more expensive for these businesses. For example, approval rates for traditional financing through credit cards or lending institutions have seen a significant double-digit decline causing many consumers to forego non-essential elective healthcare services and creating a significant revenue decline for elective healthcare providers.

The credit crisis has also impacted many other B2C industries, such as education, legal, home improvement, luxury goods & services, and others that suffer from the lack of effective third party financing.

DIY - extend your own credit
The choice for many businesses is between offering their own payment terms or doing nothing, forgoing the much-needed revenue and crossing their fingers that the economy will improve soon.

As a result, many businesses are now turning to extending credit via internally funded payment plans as a way to close the gap and create a "win-win" for their business and their customers.

Extending credit through payment plans is hardly a new concept. For many types of businesses this is an accepted and well-understood practice that has helped them grow their sales and maintain customer loyalty. And, importantly, steady cash flow.

Many businesses that are considering a program to extend credit through offering their own payment plans have little experience in setting it up. Others, that already offer credit through payment plans struggle with manual processes that are time consuming and error-prone. For both, we recommend establishing credit practices using a "best practices" approach.

Establish a purpose for extending credit
Credit terms enable customers to focus less on prices, enhance customer relations, and have the potential to generate new sales. But before jumping in, the question needs to be asked: "Is it necessary to extend credit to maintain or increase sales?" Answering this question helps to define the purpose for an effective credit program and can establish milestones for measuring the program's success.

Extending credit is an effective way to close the financing gap and give you more control. This is especially true if approval rates have dropped or discount fees have increased from your existing third-party lender.
The same is true if your competition offers customer financing and you don’t. The availability of customer financing is an important buying criteria for many consumers, particularly for larger ticket services, and especially in today's economic climate.

Assuming the answer is "yes" for your business, you need a plan for how to extend credit effectively and efficiently. "Getting organized to extend credit," which is our next post in the blog series "Establishing Best Practices for Extending Credit in Today's Economy" will help to get you on the path to success with extending credit to your customers.
  
 

Close the Gap in Your Customer Financing Picture

 
07-21-2010  |  By: noreply@blogger.com (Joe Simrell) |  (5) Post comment »  |  Read comments »
 
Businesses across the United States are looking for alternatives for customer financing. Conventional financing programs are not meeting the need. Approval rates are at an all time low as only the most credit-worthy customers qualify for conventional financing. Fewer and fewer services even qualify for conventional financing. All too often, when conventional financing is available, you hear stories about customer complaints that it is really expensive. These are signs of the times. The economic crisis is still with us and the situation will not change any time soon. The harsh reality for businesses that use conventional customer financing is that business and revenues are significantly lower than in the past. So how do you close this gap and build your business and revenues back up in these challenging economic times?

Extend your own credit in the form of payment plans to your customers as a complement to conventional financing. This approach provides choices for you and your customers. If conventional financing programs are only approving 15% of customers that apply for financing, then offering your own payment plans can close that gap and increase approvals to more normal levels. If conventional financing programs will not cover certain procedures or types of transactions, then offering your own payment plans can generate sales that would otherwise be lost.

As a business owner, you see the benefit of offering your own payment plans, but you do not have the infrastructure, resources or experience to manage them. You may have even tried offering your own payment plans in the past and struggled with juggling spreadsheets and the time consuming and error-prone manual processes involved with this approach. This is where ExtendCredit.com comes into the picture.

ExtendCredit.com provides businesses with a comprehensive, easy-to-use online service that enables them to offer their own flexible, extended payment terms to qualified customers as well as easily manage those payment plans. ExtendCredit.com provides everything needed to initiate, manage, and collect on those payment plans. The fees are extremely affordable for the business and there are no long term contracts required to participate.

ExtendCredit.com is helping businesses across the United States in a variety of industries, including Healthcare practices such as Orthodontics, Cosmetic Dentistry, Cosmetic Surgery, Weight Loss, Eye Surgery, Denturists, Vein Care, Hair Restoration, Fertility and others, Veterinary Practices, Service businesses such as Automotive Repair, Home Improvement, Family Law, and other small businesses that see the value offering payment plans hold for growing their businesses in these challenging economic times.

 

Who knew! Dentists want to offer payment plans

 
07-21-2010  |  By: noreply@blogger.com (Joe Simrell) |  (1) Post comment »  |  Read comments »
 
We recently exhibited at the Pacific Northwest Dental Conference in Seattle. While we were a little last minute in deciding to exhibit, the show was a great success for ExtendCredit.com. Throughout the show, we had more booth traffic than our hard working team could handle. A lot of follow up appointments with dentists, medical billers, and potential resellers will keep our local sales team in the Seattle area hopping for some time to come.

Using payment plans for managing accounts receivable was the hot topic. In today's credit challenged economy, more and more patients are struggling to pay their bills. All too often, medical bills get pushed to the bottom of the pile. Accounts receivable balances at dental practices are getting larger and aging longer.

Offering payment plan options to many of these patients with outstanding balances is good business. With ExtendCredit.com, the dental practice decides which accounts qualify for payment plans and how the payment plans should work. The dental practice controls whether credit checks are performed, and what interest rate and payment term to set.

ExtendCredit works with the dental practice to design a "best practices" approach to communicate the offer to the patients and get them signed up. Once signed up, ExtendCredit's automated system takes over for collecting payments from the patients and handling any missed payment situations. The dental practice has real-time access to patient payment activity to stay on top of weekly cash flow from the payment plans. Using ExtendCredit.com, offering payment plans as a cash flow strategy for existing accounts receivable is simple, highly automated, and effective.

To learn more about how ExtendCredit.com can help you manage your accounts receivable better call us today at 888-364-2808, or email us at sales@extendcredit.com. You'll be glad you did!
 

 
 
 
 
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