As we mentioned previously, in-house financing can be a powerful tool for Cosmetic Surgeons, allowing them to take control of their patient financing and increase revenue, while saving payments to third party financiers. While down payments on these financing plans are often dictated by the hard costs involved (surgery center, anesthesiologist, etc.) one surgical group is taking this concept one step further by getting an agreement from their surgical center to also finance some portion of their fees, thus lessening the required down payment, and further increasing the number of procedures.
In our most recent post on the subject, we discussed covering at least the hard-costs in the down payment, and putting the rest on a payment plan. For example, a practice may charge $6,000 for a procedure, of which $3,000 goes to the surgical center and anesthesiologist. This dictates the minimum down payment is $3,000, ensuring the office is covered on hard costs from square one.
But what if a patient can only put down $2,000? Most Cosmetic Surgeons wouldn’t want to necessarily turn that person away every time, especially if they have room in their surgery schedule to fit them in. It turns out, the surgical center feels the same way. An empty surgery room is lost revenue in their eyes, so if they can be persuaded to accept a portion of the $2,000 as a down payment and generate a payment plan for the rest, the surgery center can also maximize the use of their facility. Granted, the possible risk involved if the patient defaults makes this strategy slightly more aggressive, but for the surgery group we spoke to, the immense upsurge in their number of office visits more than made up for it.
If the surgeon and the surgery center set up linked payment plans, both can increase business, while minimizing discounts paid to outside financiers and creating an extra revenue stream in the form of interest on the monthly payments. Advanced in-house financing software makes it easy to link the two loans, thus reducing effort to set up and administer the plan for both parties.